ABOUT THE PROJECT

Canberra's very own chart-topping act, SAFIA, have collaborated with local technology developer, Pursuit Technology, to debut an exclusive virtual reality experience coinciding with the band’s latest single release Freakin’ Out. Viewers are invited to don a headset and be immersed in an interactive visualisation of ‘writer’s block’. The viewer is plunged into the chaotic mind of an inhibited artist, exploring themes of creative frustration and anxiety brought on by impending deadlines and growing scrutiny. Experience, first hand, the bizarre and desperate ideas of the artist, in a colourful yet ominous world, and interact with the experience through cutting-edge virtual reality technology.

Proudly presented by Pursuit Technology - a 2018 Art, Not Apart partner.

ABOUT THE ARTIST

SAFIA

Canberra prodigal sons Ben Woolner, Michael Bell and Harry Sayers are electro-indie outfit SAFIA. As Triple J mainstays and with a string of commercial successes, the lads are continuously innovating with their music.  

Pursuit Technology

A Canberra-based agency that specialises in web design and mobile application development with a strong focus in learning and development.